We sit with athlete-turned cannabis advocate and entrepreneur and talk about how the mission to dispel the negative stigma of cannabis users. Check out our exclusive interview with one of the cannabis games most influential people, Jim McAlpine, Founder and CEO of The420games. We spent the day with Jim at Venice Beach, California, and talked with him about how he aims to help destigmatize cannabis users and how to elevate the industry by changing the optics and public perception through sweat and fitness.

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